Jellyfish, a well-known digital partner to some of the world’s leading brands is launching its Creative Intelligence Technology – Optics. The move is taken with an aim to expand company’s digital offerings with this automated creative content analysis tool.
Launched solution Optics utilizes the Google Cloud Vision API for making recommendations for existing video and dynamic ads correlated to a performance by automating the process of analyzing any brand’s entire creative set.
Brands like UCG have already started optimizing ad creative with the support of newly launched Jellyfish Optics. UGG was able to identify higher click-through rates (CTRs) on various images and integrate the findings in new display ad through the new automated analysis. Optics provides recommendations to the brand that are actionable and measurable. Using this UGG has witnessed 26 percent CTR increase.
Michelle Hernandez, Senior Manager, Omni Digital Marketing at Deckers Brands said, “By working with Google Cloud & the Jellyfish Data Science team, we were able to unlock powerful insights in our data that give us a much better baseline for testing future ad campaigns.”
Talking about the launch, James Parker, Chief Solutions Officer, at Jellyfish said, “We are excited to be the first Google Partner to offer this service at scale. Google Vision API automates the analysis process that is otherwise impossible at large scale with human analysis alone.” He further added, “Our clients who have used the new capabilities have been impressed by the actionable recommendations that we have been able to provide.”
The new Optics Creative Intelligence solution analyzes a mass number of historical ads to inform future creative strategy with a data-driven approach. The technology can easily identify specific characteristics of display adverts’ performance by means of face detection, dominant color detection, object detection, logo detection along with copy and call to action analysis.
Image Courtesy: MarTechSeries